4 ways Brands + Building Owners can revamp their business digitally + physically.

1. SEO: is super important and a super simple way to get your business discovered on Google. Set up a google business page if you haven’t already! This amps up your geolocation tools so you have a higher chance of popping up on Google.

   How to create a Google My Business page.

   1. Optimize your Google My Business page.

   2. Add your business to relevant business directories.

   3. Include your business address on your website.

   4. Make sure your NAP is accurate across the entire web.

   5. Optimize your home page’s meta title and description.

   6. Make sure all other SEO elements are in place.

   7. Consider launching paid ads or Google Guaranteed placements.

2. PHYSICAL DESIGN: In order to increase foot traffic to your physical location - you need curb appeal. Basic is boring, but simple can be sexy. Give us something to notice while we’re driving (and probably texting).

3. SOCIAL MEDIA: I’d really hope by now you have social media presence. Not only does it show you are apart of the modern world, but paid Ads ran on sites like Facebook and Instagram are great tools businesses should leverage. If you don’t have a platform established, I recommend you do that ASAP and pay the person closest to you with the greatest design aesthetic to help you set it up if youre looking for something simple for starters.

4.CREATE AN EMAIL MARKETING CAMPAIGN: This is a friendly way to keep in touch with your email contacts - a monthly “email touch” is all you need for customers to keep them on your brain. It’s all about consistency people. I would create email marketing campaigns for real estate agents and 90% of them would see an increase in leads as well as as 45% more closed transactions. The key is to make your content friendly, valuable, informative of what you’re up to, and provide them with a special offer if possible. We all love a good deal.