boring is bad for business
If we could help transform your property into a vibrant, profitable community that boosts revenue and fills vacancies faster, would you be open to a quick conversation?
Of course you would.
WE MAKE BUILDINGS IMPOSSIBLE TO IGNORE.
Fill The City blends 20+ years of retail and brand partnerships with strong PR and influencer networks to deliver what other placemaking agencies can’t: cultural visibility that drives premium tenants, brand activations, press, and measurable ROI for your property.”
WHAT WE DO:
ASSET BRANDING
WITH ART FOCUS
We artistically brand your property, crafting a visual identity that reflects your community’s spirit and immerses tenants in a cohesive experience—from the parking garage to common areas and throughout the entire space. This 5D approach engages all the senses—sight, smell, taste, touch, and sound—creating an immersive brand and tenant experience for properties of any size, helping you fill vacancies faster. We work with developers from the ground up or provide a total rebrand for established properties.
CUSTOM ART CURATION & INSTALLATION
Forget cookie-cutter artwork—your space deserves better. We source, commission, and install one-of-a-kind murals, framed art collections, functional sculptures, and interactive installations that tell a story and set your property apart. We work directly with top artists worldwide to create pieces that match your vision and drive engagement.
PLACEMAKING & COMMUNITY STRATEGY
We don’t just put art on walls—we build communities. From public art planning to large-scale cultural activations, we design experiences that connect people to places, increase foot traffic, and turn buildings and empty city spaces into landmarks.
EXPERIENTIAL ACTIVATIONS THAT DRIVE PROFIT TO ATTRACT NEW TENANTS
Want people talking about your space before it even opens? We create art-driven activations that spark conversation, generate PR, and make your property a cultural hotspot. Think interactive exhibits, pop-up galleries, branded site barricades and high-impact brand collaborations.
CUSTOM LARGE-SCALE PLACEMAKING EVENTS
We bring people together through specially curated events that enhance the sense of community and excitement around your property.
TENANT EVENT PROGRAMMING
We create buzzworthy, community-driven event calendars designed to keep tenants engaged, connected, and excited about where they live and work. From trend-driven social experiences to curated partnerships, we turn your property into a place people never want to leave.
MONETIZE YOUR WALLS WITH BRAND PARTNERSHIPS
Turn your vacant building walls into revenue-generating assets. We connect real estate owners with top brands looking for high-impact, large-scale mural advertising—transforming empty facades into modern-day billboards that drive foot traffic, media attention, and long-term value.
WHY THIS MATTERS FOR YOU:
✔ Boost Tenant Attraction & Retention
Unique, experience-driven properties lease faster and keep tenants longer.
✔ Increase Property Value
Branded environments command higher rents and elevate your development’s perception.
✔ Generate Ongoing Marketing
Social media moments, influencer partnerships, and PR-driven campaigns provide free advertising long after installation.
Need placemaking ideas to generate revenue?
Tap into one of our proven concepts from Hines NYC — the same playbook that secured a flagship tenant
Before & Afters
Public Art
