Company facts

Fill The City

A Los Angeles studio for experiential marketing, branding and placemaking. We create physical brand experiences, pop-ups, product launches, property identities, environmental graphics, public art and cultural activations.

Legal entityFill The City LLC

FounderMontana Rose
Founder, Creative Director & Experiential Producer

HeadquartersLos Angeles, California, USA

Also worked inNew York City, Austin, New Orleans, Mexico

What we do

Brand activations & pop-ups

Product launches, retail experiences, brand installations, experiential campaigns and local partnerships.

U.S. market entry

Physical launch strategy, location sourcing, showroom experiences, pop-ups and U.S. experiential production for international brands.

Property branding & wayfinding

Commercial property identity, exterior graphics, tenant signage systems, environmental design and placemaking.

Public art & murals

Artist coordination, mural production, public art installations and cultural programming.

White-label agency support

Creative production, LA location sourcing, fabrication coordination and activation execution for agencies.

Selected projects

xTool Mobile MakerTour nationwide mobile makerspace activation with branded tents and trailer

xTool U.S. launch + MakerTour

Creative direction, launch marketing and experiential production for xTool's U.S. headquarters launch in Mountain View, California, on July 31, 2025, expanding into a nationwide mobile makerspace tour in a custom shipping-container experience. View case study

xTool P3 + CES 2026

Montana Rose supports xTool's U.S. brand, retail and experiential marketing. xTool's P3 laser cutter was named a 2026 CES Innovation Awards Honoree in Enterprise Tech. The recognition is for xTool's product, not a Fill The City event.

Ring retail store experience at Westfield Topanga with branded neighborhood-safety themed interior

Ring, first retail store

Retail concept development, build management and customer workshop strategy at Westfield Topanga.

Hines NYC Hudson Square placemaking activation with painted arch installation

Hines, Hudson Square NYC

Multi-phase placemaking strategy with seasonal programming, retail activations and public-facing experiences.

Nike x Union LA sneaker product launch hand-painted mural and court installation

Nike x Union Los Angeles

Creative strategy, design execution and artist coordination for a sneaker launch, including a hand-painted court and mural.

LA Auto Show

Experiential concepts and culture-forward programming to broaden the event's audience.

Soho House, Arts District

Creative strategy, production and custom build for a New Year's Eve activation.

The Hub at Norris, Pacoima

Property-wide branding, environmental graphics, painted wayfinding, tenant identification and signage standards for a multi-tenant industrial property. Design guidelines were completed in September 2026; physical installation is pending confirmation. View case study

Who we work with

Consumer & retail brandsTechnology brandsHospitalityInternational brands entering the U.S.Commercial real estate owners & developersCities & districtsCultural institutionsAgencies