selected past activations
WE TURN LOST ATTENTION INTO REAL-WORLD DEMAND
Your customers are already moving through the city. We help your brand show up in the right places with pop-ups, activations, partnerships, and painted media that drive lines, content, product trial, sales, and customer proof
Explore past Activations
xTool Brand Launch
Result:
474M+ global impressions. $677K in onsite sales in 3 hrs. 120 high-value guests.
What we did:
Led creative direction, launch production, PR strategy, social media strategy, influencer partnerships, showroom design, livestream production, vendor partnerships, and guest experience to position xTool in the Los Angeles tech and creator market.
Services:
U.S. Market Entry • Brand Launch • Experiential Production • Showroom Strategy • Local Partnerships
xTool Mobile MakerTour: Nationwide Activation
Result:
Launched a 1-year nationwide mobile makerspace tour bringing the full xTool product lineup to creators, educators, small businesses, and maker communities across the U.S.
What we did:
Led creative strategy, production planning, tour experience design, launch event execution, staffing, influencer programming, event programming, permitting, container build in China, and mobile activation strategy for a fully equipped shipping-container makerspace.
Services:
U.S. Market Expansion • Mobile Activation Strategy • Experiential Production • Local Market Engagement • Brand Activation
Hines NYC Placemaking
Result:
30% increase in foot traffic. 15% boost in retail sales. 20% rise in tenant inquiries. 500K+ digital impressions. Additional flagship tenant secured
What we did:
Supported a multi-phase placemaking strategy for Hudson Square, using seasonal programming, retail activations, influencer moments, and public-facing experiences to drive neighborhood demand.
Services:
Creative Director & Strategy • Event Production • Retail Activation • Influencer Strategy • Brand Partnerships
Nike x Union LA Product Launch
Result:
Completed a large-scale hand-painted court and mural installation in 14 hours for a high-demand Nike x Union Los Angeles sneaker and capsule launch.
What we did:
Led creative strategy, design execution, artist coordination, and visual merchandising to translate Union’s New York street feel into a modern LA launch environment.
Services:
Creative Strategy • Design Execution • Visual Merchandising • Artist Relations • Production
Soho House Arts District NYE Activation
Result:
Transformed Soho House Arts District into a fully immersive New Year’s Eve experience inspired by Drive, with custom-built rooms, cinematic scenes, and interactive nightlife moments.
What we did:
Led creative strategy, production, vendor coordination, and custom build execution across the entire social club to create a high-impact hospitality experience.
Services:
Creative Strategy • Event Production • Custom Builds • Vendor Relations • Hospitality Activation
LA Auto Show
Result:
Increased ticket revenue by 15% by helping reposition a legacy auto event through culture-forward programming and audience expansion.
What we did:
Developed experiential concepts that brought in younger, female, Latino, family, and culture-driven audiences through retail, drifting, lowrider, and lifestyle activations.
Services:
Experiential Strategy • Cultural Programming • Brand Partnerships • Audience Development • Event Production
OOH Mural Advertising
Result:
A street-level OOH format designed to turn blank walls into high-visibility brand moments with QR, NFC, geofenced retargeting, social content, and lead-capture layers.
What we do:
We pair hand-painted mural advertising with digital measurement tools so brands can create local buzz, capture attention, and retarget nearby audiences after the moment passes.
Services:
Mural Advertising • Street-Level OOH • QR/NFC Capture • Geofenced Retargeting • Artist Production
Ring Store at Westfield Topanga
Result:
Designed and built Ring’s first retail store experience, bringing the brand’s “little blue house” identity into a physical Westfield environment.
What we did:
Led retail concept development, build management, customer workshop strategy, legal agreements, and digital/social support to create a branded store experience rooted in Ring’s neighborhood-safety mission.
Services:
Physical Retail Strategy • Retail Experience Design • Store Launch • Creative Direction • Customer Programming
FriendsWithYou x Snapchat x Santa Monica Pier
Result:
Supported a large-scale public art activation that brought Snapchat into the Santa Monica Pier’s summer concert series through a colorful, high-visibility civic experience.
What we did:
Helped bring together public art, brand storytelling, and community engagement in a high-traffic cultural environment designed for social sharing and public participation.
Services:
Public Art Activation • Civic Placemaking • Brand Experience • Cultural Programming • Experiential Production
INTERNATIONAL BRANDS + U.S. MARKET GROWTH
For international brands entering or expanding in the U.S., Fill The City can connect launch strategy, physical retail, local partnerships and experiential activation into one market-entry plan.
U.S. Market Entry • Retail Strategy • Showrooms • Local Partner Development
want to see the full portfolio ?
For deeper case studies, private project visuals, and additional work samples, request access to the password-protected portfolio.