Fill The City is a Los Angeles-based experiential marketing, branding, and placemaking studio creating real-world experiences for brands, developers, and cities.
We produce pop-ups, product launches, and U.S. market-entry activations for brands. For developers and property owners, we create property branding, environmental graphics, exterior signage concepts, and wayfinding. For cities, we develop public art, murals, beautification projects, and placemaking experiences that bring people together.
From finding locations and building local partnerships to creative direction and production, we help turn physical spaces into places people want to visit, explore, and remember.
FOUNDER
Fill The City was founded by Montana Rose, a Los Angeles creative strategist and experiential producer whose work spans brand activations, public art, placemaking, and physical brand environments.
Her approach connects creative direction with real-world execution, bringing together property owners, brands, artists, production teams, and local partners to bring projects to life.
With project experience across the U.S. and internationally, including work connected to China and Latin America, Montana brings a cross-cultural perspective to brand launches, public spaces, and experiential design.
WHAT MAKES FILL THE CITY DIFFERENT
We connect creative ideas with the locations, people, and production needed to make them happen.
Our work spans three core services:
Brand Experiences: Pop-up retail, product launches, experiential marketing, U.S. brand activations, and local partnerships.
Branding + Environmental Graphics: Property identity, exterior graphics, wayfinding, painted murals, and signage concepts.
Public Art + Placemaking: City beautification, public art installations, cultural programming, and activation of public spaces.
By connecting strategy, design, and on-the-ground execution, we help brands reach new audiences, properties build stronger identities, and cities create more engaging public environments.
SELECTED WORK
Our project experience includes xTool's U.S. brand launch and nationwide MakerTour, Nike x Union Los Angeles, Ring's first retail store, and Hines Hudson Square placemaking.
These projects reflect our experience across product launches, physical retail, experiential production, environmental design, and commercial placemaking.
Whether you're planning a brand launch, transforming a property, or improving a public space, Fill The City brings together the creative and production resources to move your project forward.
“ Experiential marketing is a vital piece of the puzzle, and according to Statista, 79% of U.S. marketers successfully generate sales by using it. When done right, these kinds of events and activations create an emotional connection that no other marketing effort can accomplish.”