rePHRESH

When it comes time for Spring, its out with the old and in with the new…and nothing yells fresh like a makeover.

This makeover deals with a previous Days Inn hotel in Glendale that was in need of a serious makeover. Enter the new and improved: Glendale Express. Not only was this hotel basically dying, but Covid came and totally eradicated their already depleting customer base. Express not only owns its location and new look but proclaims it boldly, with a giant freewayside building mural that makes Glendale a point of pride for miles around. More importantly, the new exterior signals to guests they’ve arrived at the perfect place for California dreamin’

As a result of this rePHRESH, their customer base has steadily been on the rise and has bookings have continuously increased from 35% monthly. Ah, the magic of good branding and design.

If you have a property that is going through a difficult time, it’s time to consider a rebrand. Whether its exterior, interior or digitally your presence matters and is actually what makes people trust your brand and has you stand apart from your competition.

BEFORE & AFTER (Exterior)