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  <url>
    <loc>http://www.fillthecity.com/about-ftc</loc>
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    <lastmod>2026-05-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5618a448e4b0a6f765e78d14/1669836095777-JUQ6KMQPKXURTW2KWOH2/antoine-petitteville-hHntcuiLbOg-unsplash.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5618a448e4b0a6f765e78d14/7517b153-fc24-4d9b-a27b-f04cd5a045a8/Colorful+Minimalist+Modern+Creative+Portfolio+Presentation.png</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5618a448e4b0a6f765e78d14/58edec15-8032-45e8-922a-8f77a5102e4b/ChatGPT+Image+May+8%2C+2026%2C+05_50_58+PM.png</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.fillthecity.com/experieces</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-05-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5618a448e4b0a6f765e78d14/1669836281177-SYOHK0ML8JAKXEXTJDPR/tony-reid-PGdMhonLLZk-unsplash.jpg</image:loc>
      <image:title>past work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5618a448e4b0a6f765e78d14/c6576f98-b77a-4358-b212-9a43531a065d/ChatGPT+Image+May+8%2C+2026%2C+05_50_58+PM.png</image:loc>
      <image:title>past work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5618a448e4b0a6f765e78d14/1755480289272-PJUNTRNIL99ICQJOBJA1/XTool-US-Brand-Launch-Scenic_048_websize.jpg</image:loc>
      <image:title>past work - xTool Brand Launch</image:title>
      <image:caption>Result: 474M+ global impressions. $677K in onsite sales in 3 hrs. 120 high-value guests. What we did: Led creative direction, launch production, PR strategy, social media strategy, influencer partnerships, showroom design, livestream production, vendor partnerships, and guest experience to position xTool in the Los Angeles tech and creator market. Services: Creative Direction • Experiential Production • PR Strategy • Brand Launch • Showroom Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5618a448e4b0a6f765e78d14/85691971-5f07-4bd8-b447-6f8d72aeb752/Screenshot+2026-05-08+at+6.14.44%E2%80%AFPM.png</image:loc>
      <image:title>past work - xTool Mobile MakerTour: Nationwide Activation</image:title>
      <image:caption>Result: Launched a 1-year nationwide mobile makerspace tour bringing the full xTool product lineup to creators, educators, small businesses, and maker communities across the U.S. What we did: Led creative strategy, production planning, tour experience design, launch event execution, staffing, influencer programming, event programming, permitting, container build in China, and mobile activation strategy for a fully equipped shipping-container makerspace. Services: Mobile Tour Strategy • Experiential Build, Design &amp; Production • Creative Direction • Launch Event • Brand Activation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5618a448e4b0a6f765e78d14/1755481951926-0UDCV5A0C93F9C7FS5F9/arch+image.png</image:loc>
      <image:title>past work - Hines NYC Placemaking</image:title>
      <image:caption>Result: 30% increase in foot traffic. 15% boost in retail sales. 20% rise in tenant inquiries. 500K+ digital impressions. Additional flagship tenant secured What we did: Supported a multi-phase placemaking strategy for Hudson Square, using seasonal programming, retail activations, influencer moments, and public-facing experiences to drive neighborhood demand. Services: Creative Director &amp; Strategy • Event Production • Retail Activation • Influencer Strategy • Brand Partnerships</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5618a448e4b0a6f765e78d14/1550030428973-X0A3LE7QAN19SGIPGD16/hypebeast+%281%29.png</image:loc>
      <image:title>past work - Nike x Union LA Product Launch</image:title>
      <image:caption>Result: Completed a large-scale hand-painted court and mural installation in 14 hours for a high-demand Nike x Union Los Angeles sneaker and capsule launch. What we did: Led creative strategy, design execution, artist coordination, and visual merchandising to translate Union’s New York street feel into a modern LA launch environment. Services: Creative Strategy • Design Execution • Visual Merchandising • Artist Relations • Production</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5618a448e4b0a6f765e78d14/1591737878018-873UH3T6JV2CTE5HR72C/Screen+Shot+2020-06-09+at+2.23.28+PM.png</image:loc>
      <image:title>past work - Soho House Arts District NYE Activation</image:title>
      <image:caption>Result: Transformed Soho House Arts District into a fully immersive New Year’s Eve experience inspired by Drive, with custom-built rooms, cinematic scenes, and interactive nightlife moments. What we did: Led creative strategy, production, vendor coordination, and custom build execution across the entire social club to create a high-impact hospitality experience. Services: Creative Strategy • Event Production • Custom Builds • Vendor Relations • Hospitality Activation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5618a448e4b0a6f765e78d14/3afc2f3b-eeee-433c-b4f6-9e68e4685f53/Screenshot+2026-05-08+at+6.36.38%E2%80%AFPM.png</image:loc>
      <image:title>past work - LA Auto Show</image:title>
      <image:caption>Result: Increased ticket revenue by 15% by helping reposition a legacy auto event through culture-forward programming and audience expansion. What we did: Developed experiential concepts that brought in younger, female, Latino, family, and culture-driven audiences through retail, drifting, lowrider, and lifestyle activations. Services: Experiential Strategy • Cultural Programming • Brand Partnerships • Audience Development • Event Production</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5618a448e4b0a6f765e78d14/76b0febd-eed4-4cb0-9ff7-fafe6a6ee55b/mural+ad+3.PNG</image:loc>
      <image:title>past work - OOH Mural Advertising</image:title>
      <image:caption>Result: A street-level OOH format designed to turn blank walls into high-visibility brand moments with QR, NFC, geofenced retargeting, social content, and lead-capture layers. What we do: We pair hand-painted mural advertising with digital measurement tools so brands can create local buzz, capture attention, and retarget nearby audiences after the moment passes. Services: Mural Advertising • Street-Level OOH • QR/NFC Capture • Geofenced Retargeting • Artist Production</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5618a448e4b0a6f765e78d14/1559761491677-T0DMDDLEKS68USYEULQ4/Screen+Shot+2019-06-05+at+11.56.22+AM.png</image:loc>
      <image:title>past work - Ring Store at Westfield Topanga</image:title>
      <image:caption>Result: Designed and built Ring’s first retail store experience, bringing the brand’s “little blue house” identity into a physical Westfield environment. What we did: Led retail concept development, build management, customer workshop strategy, legal agreements, and digital/social support to create a branded store experience rooted in Ring’s neighborhood-safety mission. Services: Retail Design • Store Build • Creative Direction • Customer Workshops • Digital Marketing</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5618a448e4b0a6f765e78d14/1548101799464-PK691BVVSRFP73EUY7G1/Screen%2BShot%2B2018-08-01%2Bat%2B10.58.05%2BPM.png</image:loc>
      <image:title>past work - FriendsWithYou x Snapchat x Santa Monica Pier</image:title>
      <image:caption>Result: Supported a large-scale public art activation that brought Snapchat into the Santa Monica Pier’s summer concert series through a colorful, high-visibility civic experience. What we did: Helped bring together public art, brand storytelling, and community engagement in a high-traffic cultural environment designed for social sharing and public participation. Services: Public Art Activation • Civic Placemaking • Brand Experience • Cultural Programming • Experiential Production</image:caption>
    </image:image>
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    <loc>http://www.fillthecity.com/press</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-11-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5618a448e4b0a6f765e78d14/1550030428973-X0A3LE7QAN19SGIPGD16/hypebeast+%281%29.png</image:loc>
      <image:title>Press</image:title>
      <image:caption>Coverage from Hypebeast of Nike Jordan x Union Collab Event with Fill The City Mural design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5618a448e4b0a6f765e78d14/1550030428973-X0A3LE7QAN19SGIPGD16/hypebeast+%281%29.png</image:loc>
      <image:title>Press</image:title>
      <image:caption>Coverage from Hypebeast of Nike Jordan x Union Collab Event with Fill The City Mural design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5618a448e4b0a6f765e78d14/1550030006413-41C80P4XXNZZL53539JS/Screen+Shot+2019-02-12+at+7.52.05+PM.png</image:loc>
      <image:title>Press</image:title>
      <image:caption>My large installation art piece was auctioned on Artsy next to art hero’s such as Shepard Fairy and Collete Miller</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5618a448e4b0a6f765e78d14/1550030181064-7BM6ECH33KR5EFNIGF01/IMG_7917.PNG</image:loc>
      <image:title>Press</image:title>
      <image:caption>Interview by Voyage LA</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5618a448e4b0a6f765e78d14/1550030364447-BJI5THT58PT99BEG776Y/Screen+Shot+2019-02-12+at+7.58.50+PM.png</image:loc>
      <image:title>Press</image:title>
      <image:caption>Rose MccGowan poses on my environmental design for Worldz Summit and garnishes major engagement and major girl boss vibes.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.fillthecity.com/building-owners</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-05-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5618a448e4b0a6f765e78d14/1446772329722-KFW5WJGMMDYFP2U8ZWLX/tumblr_mvybpu39MK1sjekl4o1_500.gif</image:loc>
      <image:title>Building Owners - Make Your Property Work Harder</image:title>
      <image:caption>Fill units faster. Increase on-site spending. Turn underperforming assets into demand engines.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5618a448e4b0a6f765e78d14/0734b736-cd69-4159-b2ea-36db1f65a116/Screenshot+2026-04-12+at+3.40.50%E2%80%AFPM.png</image:loc>
      <image:title>Building Owners - Start With a 2-Week Property Diagnostic</image:title>
      <image:caption>We map where your property is losing demand and identify the fastest path to more foot traffic, tenant visibility, leasing momentum, and revenue. We look at: Traffic leaks • Underused spaces • Tenant visibility gaps • Programming opportunities • Brand partnership potential • Highest-ROI activation path</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5618a448e4b0a6f765e78d14/9572eb46-4af6-4fb6-a8f3-5aa7805ea315/ChatGPT+Image+May+8%2C+2026%2C+09_26_39+PM.png</image:loc>
      <image:title>Building Owners - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5618a448e4b0a6f765e78d14/083e3393-905f-4786-bdc7-7d735b46ab22/best+mural+agency+art+real+estate+developer+amenity++design+pool+makeover+branding+los+angeles+miami.png</image:loc>
      <image:title>Building Owners - ASSET REPOSITIONING &amp; DEMAND STRATEGY</image:title>
      <image:caption>We reposition properties to perform, not just look better. We create cohesive, on-site experiences that increase demand, accelerate leasing, and improve retention across the entire asset, turning underperforming developments into places people actively choose. Properties that integrate programming, community, and shared experiences consistently outperform standard assets driving stronger tenant demand, longer stays, and more organic, self-sustaining traffic. →Accelerate lease-up →Reduce vacancy gaps →Attract higher-quality tenants →Replace paid marketing with organic, on-site demand →Turn properties into demand drivers - not price competitors</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5618a448e4b0a6f765e78d14/a15b2ea7-c811-4b76-82c0-92598b1f8b01/sunset+blvd+2.jpg</image:loc>
      <image:title>Building Owners - CUSTOM ART CURATION &amp; INSTALLATION</image:title>
      <image:caption>Properties with distinctive, shareable visual moments consistently generate higher engagement, stronger recall, and more organic traffic. We source, commission, and install custom art programs that create visible identity, increase engagement, and make your property stand out, turning everyday spaces into moments that attract attention, drive traffic, and support leasing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5618a448e4b0a6f765e78d14/e7f538a1-da1a-4ff0-8d44-f79593074740/arch+image.png</image:loc>
      <image:title>Building Owners - PROGRAMMING, MARKETING &amp; VISIBILITY STRATEGY</image:title>
      <image:caption>We make your property visible, talked about, and in demand. Through social strategy, content, PR, and brand partnerships, we generate consistent attention that drives traffic, increases engagement, and supports leasing, reducing reliance on paid marketing and creating ongoing demand around your asset. Properties with strong visibility and consistent programming see higher foot traffic, stronger tenant engagement, and more sustained leasing momentum.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5618a448e4b0a6f765e78d14/0c52e1d9-9443-4f1e-b975-80f6de160469/Screenshot+2024-11-19+at+11.58.13%E2%80%AFAM.png</image:loc>
      <image:title>Building Owners - EXPERIENTIAL ACTIVATIONS THAT DRIVE LEASING</image:title>
      <image:caption>We turn attention into tours, applications, and signed leases. We create high-impact activations timed around key leasing and occupancy windows bringing the right audience on-site, generating immediate traffic, and creating urgency that moves people from interest to action. These moments are designed to be shared driving organic reach, social visibility, and repeat visits so your property stays active, talked about, and in demand beyond a single event. From launch moments to brand collaborations, activations increase foot traffic, generate qualified demand, and accelerate lease-up while reinforcing long-term engagement. High-visibility, shareable activations consistently drive traffic, increase engagement, and shorten leasing timelines.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5618a448e4b0a6f765e78d14/ddece104-fe2c-4c3c-9182-f3b243a78508/Screenshot+2025-02-13+at+5.36.59%E2%80%AFPM.png</image:loc>
      <image:title>Building Owners - MONETIZE YOUR WALLS WITH BRAND PARTNERSHIPS</image:title>
      <image:caption>Turn your empty walls into monthly income. We place brands on high-visibility facades, converting unused space into $3K–$15K+/month revenue while increasing foot traffic and attention around your property. Have a wall? Submit it &amp; we’ll show you what it can generate.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5618a448e4b0a6f765e78d14/1776308619051-EPZW02JP7INE1UTMO6SS/Screenshot+2026-04-15+at+8.00.52%E2%80%AFPM.png</image:loc>
      <image:title>Building Owners</image:title>
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    <image:image>
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      <image:title>Building Owners</image:title>
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      <image:title>Building Owners</image:title>
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      <image:title>Building Owners</image:title>
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      <image:title>Building Owners</image:title>
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